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Blue Ocean Strategy is about making your competition irrelevant

By: natalia chohan

articlemaverick
articlemaverick
Date Added : 2010-01-21 Views : 119
The concepts of Blue Ocean Strategy were developed by Professors Chan Kim and Renee Mauborgne of INSEAD and published in the form of a business-book by Harvard Business School Press in 2005. The book is an international best-seller and sold more than a million copies within the first year of being published. It has been translated into 41 foreign languages until now.

Blue Ocean Strategy is based on a rigorous research of more than 150 new market-creating strategic moves spanning over a hundred years in more than 30 industries. The research looked for patterns and similarities that separated successful innovative moves from the failed ones. Value Innovation was fou  nd to be the underlying logic behind all successful moves studied and formed the cornerstone of Blue Ocean Strategy. The patterns and similarities found were than translated into analytical frameworks, tools and methodologies, that make creating uncontested market spaces a systematic, learnable, repeatable process.

Blue Ocean Strategy provides a systematic approach to achieve strategic alignment of value, profit and people propositions to make competition irrelevant , create uncontested markets paces and achieve highly profitable growth.

Blue Ocean Strategy is useful not just to for-profit businesses, it is just as applicable to other types and levels of strategic issues ranging from a country’s national strategy; to a multinational corporation’s international success; to a small business’s local success; to an individual’s career development and all the way even to success in personal relationships.

To find one recommended solution, click on the following link to view href="http://www.strategizeblue.com">Blue Ocean Strategy and href="http://www.strategizeblue.com">Blue Ocean Business Strategy related information.